There are many kinds of surveys which are done to increase the productivity of any business. One of them is employee surveys. One of the key areas for business growth is customer satisfaction. If the customer is happy with the product or services, they will come to buy more. The goodwill of the company will increase. A satisfied customer will also recommend other potential customers to take your product or services. So customer satisfaction should always come first. There is another aspect of a successful business which is often overlooked. It is employee satisfaction. Employee satisfaction is directly related to the company’s productivity and profitability. The well-established fact is that there is an interesting relationship between these two.
Surveys have shown that the companies which give employee satisfaction a priority have better customer satisfaction. They have more profit, brand value, and growth. These companies give importance to Value Profit Chain. They invest in employee loyalty, employee engagement and most of all employee satisfaction. They believe these factors will influence customer satisfaction. It can impact both the cost and revenue of a business. Effective Employee Surveys can help companies determine employee satisfaction.
creative credits: Forbes
Winning the minds and hearts of employees will result in a more dedicated workforce. Giving them deserved rewards to motivate them and induce loyalty. Support them in their hard time, inspire and train them to increase their work output. It will help to enhance the profit, getting better brand value. It will also ensure more customer satisfaction. Relation with Customer Satisfaction:
Loyal and motivated employees will work harder to give the customer a better service. They will try their level best to give profit to the company they work for. Employee Surveys have shown that engaged and committed employees remain in their jobs for longer and resist other job offers. They will not seek other better employment opportunities. They will also recommend the company to other skilled potential employees. The organization will be on the good books of job seekers. This will ensure the company gets skilled new employees.
Engagement of Employees:
Engaged employees are employees who truly care about the company’s growth. They work not only for the salary but also for the profit of the company. They are enthusiastic about the company’s future and will invest their time and effort happily for the company. Surveys show that at any given time only 2 or 3 out of 10 employees are giving their 100% to their work. This is not at all satisfactory if the company is aiming at higher productivity.
Retention of Employees:
Employee retention is an important part of the profitability of any company. It is a factor which determines the work culture of any company. If the retention level is dropping then an internal review could be done to know the exact root of the problem. An exit survey can help with this issue. Adding a new employee has many extra costs like searching for new candidates, evaluating them. After that training those employees according to the companies needs.
Employees are undoubtedly one of the valuable assets of any company. Loyal and dedicated employees take a company ahead of its competition. There are many reputed companies which survey, monitor benchmark and enhance employee satisfaction and engagement.